The month of December will arrive again. How do you ensure that with your Christmas present you strike the right string with your customers? Three golden rules help you to strengthen or expand your customer relationship.
Christmas gift as a cost-effective means for relationship management
Research shows that the brand or the message is better remembered in business gifts than in television commercials or online advertisements. In fact, 82.6 percent of the recipients of a business gift remember the message or brand that is behind this gift. For television advertising, this percentage is 67.6 percent and for advertisements in the newspaper only 60.2 percent. In addition, business gifts compared to television commercials are relatively cheaper 1. This makes Christmas gifts an extremely cost-effective means for relationship management. With the right Corporate Branding Products the results are perfect now.
Avoid the risk of missing the shelf at your customer.
The one customer who signed a contract worth a ton last week does not send you a standard pen or calendar with your logo on it. You already feel on your clogs that this gift causes more damage than contributes to your customer relationship. It is also not advisable to give a customer who is tea manufacturer expensive coffee cups. It is clear that this gift does not contribute to your marketing goal, nor to the relationship with your customer.
How do you touch the right string with your customer?
The following four golden rules help you to strengthen the relationship with your customers.
Rule 1: Choose a gift that suits your customer relationship
Know your target group and move in the experience of your customer. It is important that you choose a gift that matches the relationship between you and your customer. You only really hit the right string with your customers when they feel that your gift is really selected for them and suits them.
Rule 2: Choose a gift that suits your organization
It is crucial that the gift also matches your brand or identity. Your customer may not feel any contradiction between his / her experience of your organization or brand and the business gift received. It is therefore crucial that your promotional gift is in line with your image. If this is not the case, the business gift can in the worst case even cause damage to your image. With the right Corporate Apparels the deals are essential for the moment.
Rule 3: Choose a gift that is sufficiently distinctive
Your customers often receive multiple gifts around Christmas time. It is therefore important that your gift stands out in a positive way and that your gift evokes a positive association with your organization. It pays off if you take the time to come up with something original.