Cable Television organizations are scrambling to figure out how they could make bigger their digital presence as advertiser bucks flock to the net.
Univision is no exception. And these days the cable Tv network is officially launching its modern digital venture: A track information website with a social justice bent, referred to as TrackRecord.
TrackRecord may be overseen via Univision tune exec Jordi Oliveres, and the web page’s dealing with editor is Jeff Ihaza. Ihaza has previously written for locations like the Fader, Gawker and the Axe (along with this splendid piece at the content farms of rap stars like Waka Flocka Flame).
“TrackRecord will awareness on how, in a world greater connected than ever, track can function a tool for breaking down limitations,” stated Ihaza in an announcement. “Song, via distinctive feature of its performers, is political. With the continued violence enacted on groups of colour by using police, HipHop and R&B artists have once more grow to be an increasing number of vocal about racial inequality.”
TrackRecord is simply the today’s in a sequence of digital performs from Univision, inclusive of the $27 million it paid for a majority stake in satirical information website the Onion overdue last 12 months. Univision kicked the tires on investing in Gawker Media overdue remaining year as properly, and the organisation has been frequently floated as a potential bidder in Gawker’s bankruptcy public sale this summer.
In April, Univision sold out Disney’s stake in their joint virtual media undertaking, Fusion. Univision then created Fusion Media Organization, which operates as a solid of the cable Tv network’s virtual property — Fusion.internet, the Onion, Univision tune, Clickhole, the basis and a few other websites.
Underneath, you can examine an internal Fusion electronic mail from Jordi Oliveres heralding TrackRecord’s arrival:
We are excited to announce that this week the Fusion Media Institution has launched TrackRecord, an English language track vertical. TrackRecord is a digital track e-book overseen by using the Univision tune team this is targeted at the intersection of tune, identity, and society, with a unique awareness on track and social troubles. You can check out our new internet site at www.Trackrecord.net, and observe us on Fb right here.
As you’ll see, TrackRecord’s content strives to be crossdemographic and socially aware. A few examples of what’s inside the pipeline include: a 360 video excursion of an iconic The big apple record shop, a video collection on how track affects the mind, and a protractedshape characteristic on how Berlin’s dance track scene is fighting the worldwide refugee crisis.
As our voice strengthens within the coming weeks and months, we invite you to lend your two cents. Each opinion and concept subjects your pitches and pointers are all maximum welcome. Please experience unfastened to e-mail me, Jordi Oliveres (firstname.lastname@example.org), with either.
Additionally, we would love to expect your guide to position TrackRecord on the map. If you could please just like the TrackRecord Facebook web page and proportion stories of ours which you like, we’d greatly appreciate it.
We’re excited for the adventure in advance, and look ahead to listening, collaborating and joining Fusion Media Group’s thriving network.
Please allow me now in case you need something else!
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