Knowledge Economy Rule Number One – Only Smart Companies Win

There were 3 economic paradigms in recent records. They began when there has been a spoil from matters made on a small scale. They started out when the matters made and offered by artists, craftsmen, masters, blacksmiths, wheelwrights, family farmers, traders of handmade items, and so forth. Have been changed by means of matters that had been mass produced and mass fed on.

Knowledge Economy


For the first time in records, many people had sufficient to consume. They stopped stressful about meals, did now not farm their personal crops nor improve and slaughter their own farm animals. The mass manufacturing of meals marks a turning point in records. It gave humans some thing they by no means had as hunter-gatherers: free time. The capability to transport approximately and tour, even live in new places. Leave the farms and are available to what were becoming the first cities.

Companies vs company’s

Owning land became the key to wealth since land used to develop food become the key to the Agricultural Economy. Land Barons have been born. The landed gentry turned into created. Kings gave land as the highest boon for offerings rendered. Kings were kings because they owned all the land that’s why they might supply some of it away. Private belongings were born. My land becomes fenced off out of your land. New nations unfolded big tracts of land because they knew that making that land efficient turned into the key to prosperity. We controlled muscle tissue because farming was a hard, again-breaking activity, even for the oxen and horses.

Next came the Industrial Economy. I agree with it commenced with the printing press inside the mid-fifteenth century. I additionally accept as true with it created a length of transition that has come about with every new monetary paradigm.

The Incunabula

The incunabulum was a length in which the church nonetheless managed the written phrase and, until the printing press became invented, ‘books’ had been in constrained supply. The concept of imparting the loads with ideas became heretical. So the church decided that it’d use the printing press for God’s work and take the illuminated manuscripts from the Scriptoriums inside the monasteries, wherein all bibles were created and print out the phrases and send these first ‘paperwork’ again to the Scriptoriums for illumination. So the clergymen took the paperwork and delivered colorful pix of devils and angels, ivy and floral scroll work, visual ‘job aids’ for studying approximately right and wrong and what took place to you in case you’re strayed from the course of righteousness.

The pics had been crucial because most people alive then could not study. These first printing press books are known as incunabula. They represent a paradigm shift that in the end effected the whole lot – your work, your play, your circle of relatives, your mind, your lifestyles.

Once the Industrial Economy simply commenced steaming ahead, once more it changed into all about mass production, best this time it became the mass manufacturing of factors. We managed hands.

list of Corporations

The first matters to grow to be ‘industrialized’ have been farming tools – cotton gin, land tillers, tractors, and more. Other things started to become mass produced as properly. Cars. Trains. Ships. Stuff human beings wished and purchased out of the Sears catalog. Typewriters, a private printing press when you introduced carbon copies (the origin of cc). And so much extra stuff that we now not simplest have become consumers of meals, however, clients in popular.

The capitalist global changed into all approximately transferring capital round to similarly the production of factors (which include the industrialized production of food) as a way to create wealth. The wealth of countries, as recorded through

Owning the manner of manufacturing was the important thing to wealth. The excellent wealthy dynasties of the industrialized international had been created at this factor in time. If you observe America, you spot people with names like Ford, Dupont, Getty, Rockefeller, Kennedy without end proudly owning the method of production and turning into the industrialist kings of this era.

Pickleball rules

It additionally intended we needed to make sure the lifestyle of mass consumers changed into healthful and working. According to John Taylor Gatto, public colleges had been created for this very motive. We did no longer want a critically thinking, independent populace centered on some thing aside from acquiring things. Work to spend. Spend extra and work tougher. Make the wealthy richer while you enrich your life with things. Towards the cease of this monetary paradigm, we invented the credit score card, one of the finest boons to mass intake conceivable.

Since we had, within the international locations that had embraced and were in the lead in these economic paradigms, all the food we ought to want (can you spell obesity?) and all the matters we ever were hoping for, we have been ready to move on into the subsequent economic paradigm.


And the Knowledge Economy became born. Peter Drucker in the overdue twentieth century, changed into prescient sufficient to peer what became coming subsequent and named the those who labored on this new financial paradigm Knowledge Workers. What they mass produced turned into Knowledge. New ideas. Innovations. Know-how. They spent their days questioning, writing, communicating, meeting, disseminating, rethinking, learning, creating, innovating, designing, analyzing, taking note of the thoughts of others, sharing, participating. We are dealing with minds.

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The Knowledge Economy is so new that I think we’re in that incunabula duration of changeover when we realize that there has been a sea exchange, and maximum of us are just now not positive what it’s far.

I say most folks. Not, for instance, Bill Gates. The mass production of software is knowledge work. The folks that make it aren’t generating meals or vehicles or toasters (until they may be flying across your PC and I expect you’re analyzing this on your PC). They write code. The meet and speak about functions and features. They assemble code. They debug code (or permit you to play with it and debug it for them). Bill Gates is the richest man (thus far) within the new Knowledge Economy because he either clever sufficient or knew in his gut that they key to wealth in this financial paradigm was the mass manufacturing of information and the equipment that enabled as many humans as possible to supply understanding for a residing.

Several years ago I gave a presentation to the once a year collecting of CIO’s at Boeing in Southern California. As the top CIO turned into leading me into the conference room she told me that the constructing itself has a thrilling history. Originally an orchard grove for oranges, the constructing turned into first used as a large production facility for the production of airplanes. When the call for planes turned into reduced, the building was divided into floors, places of work and booths and people spent their workdays in the front of computers generating, refining, defining, revising, discussing, communicating ideas. Ideas for new planes. Ideas for enhancing manufacturing of planes. Ideas approximately associated initiatives that had some thing to do with planes. One piece of land, three financial paradigms.

The point is all they did all day became produce ideas, work with ideas, think about ideas, write and speak about thoughts. There had been still a small organization of those who ultimately made the one’s thoughts into things – planes. But they had been followed by the people who had more thoughts about how to promote it, promote it, educate people to fly it and so on and so forth. So the Knowledge Economy is all about the mass production of thoughts. Success in the Knowledge Economy is the capability to sift thru all those ideas to give you those that can be produced and offered. Turning thoughts into money.

Pickleball tournament

Now I wonder myself why is that this any different that the preceding Industrial Economy? Someone had the idea for the Ford. Someone had the concept for the mass manufacturing line. Someone even had the concept of the coloration picks of the Model T – black. Why were things and the mass manufacturing of factors the underpinning of the Industrial Economy? Because of it most effective took some thoughts to make loads of factors. And as soon as we all had, inside the advanced and advancing industrialized international locations, all the things we wanted, thoughts became the currency of choice. Ideas for brand new approaches of doing things. Ideas about approaches to appoint new technologies which had been new thoughts of their own right. Ideas approximately how to ‘converge’ the things that were created due to the brand new ideas. Ideas about the way to exchange the old analog global into a digital international.

Here’s another instance of thoughts turning into wealth within the Knowledge Economy. Steve Jobs and iTunes. Technology modifications the entirety and virtual era change the whole lot faster. So someone(s) had the idea for the iPod and someone(s) else has the concept that tune purchasers virtually wanted to have the selection to best purchase the track they desired. This becomes an entirely new concept from the antique version. The old model, from the Industrial Economy, forced music clients to shop for the factor, the CD, with plenty of tunes they did now not want and just a few they really desired.

US Economy

The new virtual model was one music at a time. No CD. Download it directly. Pay as you pass. Music on call for. A 1:1 relationship between the purchaser and the manufacturer. Only on a scale that was mass. So a whole industry turned into reshaped by an concept. It’s occurring to television, pictures, medicinal drug, and other industries which can be artifacts of the Industrial Economy.


So in case you need to be wealthy inside the Knowledge Economy you want a good way to produce top notch thoughts, or have humans operating for you who can produce superb thoughts. Then be able to lead them to actual services or products, or have people who let you make them into merchandise or supply them as services. Then market and promote them. And, according to Thomas L. Friedman, since the global is now flat and becoming flatter, and thoughts realize no barriers, want no passport, travel within the air without wings, and might simply pop into anyone brain anytime and anywhere, being capable of compete on this new Knowledge Economy isn’t always smooth. The brains of innovative human beings are the important thing on this new paradigm. And the brains that take what they believe and flip it into a few element or some provider (or some revel in as the Disney Imagineers do with Disneyland and Disneyworld) are the rich. They own the mass production of ideas.

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