More companies say no to Auto Expo

Top car brands will supply a leave out to India’s largest car spectacle Auto Expo subsequent year as questions are raised over return on investments, untenable high prices and venue of the week-long occasion.

Vehicle making organizations who’ve decided against participating in the Auto Expo subsequent year has ballooned greater than 4 times compared to the previous version of the biennial extravaganza. In the 2016 Auto Expo, seven companies had opted out.

A general of 32 car and motorcycle making companies such as big names which include Bajaj Auto, Jaguar Land Rover, Volkswagen, Harley Davidson, Ford, Ashok Leyland and Nissan will now not be collaborating within the occasion that starts on February 8, 2018.

A lower back of the envelope calculation suggests a revenue lack of a minimum of Rs 320 crore considering minimal common spend of Rs 10 crore by using every logo.

With the Expo now largely centered on the automobile and sports activities application automobile-making brands, motorcycle, truck and bus makers have determined little synergies with the event, therefore becoming one of the different fundamental reasons from staying far away from the event.

Each of the 8 brands of Volkswagen (Volkswagen, Skoda, Audi, Ducati, MAN, Scania, Porsche, and Lamborghini) have pulled out from the occasion. This is the first time because its debut in India whilst VW will no longer be collaborating. Fiat, Jeep, Royal Enfield are amongst others who have been a part of the event within the current past but have determined against it this time.

Commercial vehicle makers like Ashok Leyland, VE Commercial Vehicles, Volvo, MAN, Scania and Daimler gained’t be collaborating inside the Auto Expo but a number of them have instead determined to be part of the development equipment-centered event EXCON, to be able to be held in Bengaluru starting December 12. Trucks and buses need a totally huge show region compared to automobiles or bikes which in turn translates to better expenses.

Speaking on a situation of anonymity all employer executives Moneycontrol spoke to blamed high fees as the main deterrent closer to participation. Each company spends a minimum average of Rs 10 crores for a medium-sized stall that lets in the display of at the least seven merchandise.

The spending can skyrocket even to Rs 30 crore relying on the price range allocated by using every corporation. These are spent on now not simply gildings but also on other sports such as out of doors activities for higher consumer connect and for promoting the concept of secure driving.

Many manufacturers also invite film and sports activities celebrities who price anywhere among Rs 2-8 crore for an unmarried appearance. Sachin Tendulkar, Priyanka Chopra, Ranbir Kapoor, Katrina Kaif, Virat Kohli and Akshay Kumar were a part of the event in 2016.

“We are dwelling in a virtual age wherein the audience seeks updates on the mobile cellphone instead of the journey to Greater Noida which is not very close to Delhi”, said a senior government from a Delhi-primarily based automobile making company.

Many companies have both introduced their product line up for India or don’t have anything new to exhibit. Some others, particularly Indian agencies, accept as true with that showcasing a possible destiny concept, is exposing product plans to the opposition.

Besides companies bear in mind a pre-Expo press occasion as a miles inexpensive alternative to the actual Auto Expo. These events normally cost around Rs 30-50 lakh depending at the motel. “Such a media event will not simply save on fees, however, give us the same degree of exposure that a seven-day occasion can provide”, stated any other producer.

“India is placed as one the pinnacle car markets and the Auto Expo is one of the largest in the international. But if automobile organizations show little hobby like this then the arena will sit up straight and take observe”, said some other executive from a Chennai-based totally firm.

Despite the loss, the event will see participation from its regular members along with Maruti Suzuki, Hyundai, Tata Motors, Mahindra, Honda, Renault, Mercedes, BMW, TVS, Hero, Honda, and Yamaha. New entrants like Kia and Kawasaki are prepared to make a few noise too

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