How Crypto Investing And Blockchain Technology Are Shaping Sports Industries For The Better

When cryptocurrency and Bitcoin first made waves, only a few people had a clear understanding of what it was. For a long time, the subject of cryptocurrency came with a lot of mixed reviews and speculation, especially because many experts and traders were torn between its legitimacy and high-profit potential. To this day, many skeptics still share their disapproval of digital currencies, despite the crypto market being an ever-growing one. 

Like NCAAF picks, crypto investing and blockchain technology are becoming increasingly popular, with more than 4,000 cryptocurrencies currently being traded, bought, and sold on various exchanges and brokers. For this reason, cryptos are gradually shaping various industries, including sports. As various companies are now looking to explore how they can harness the power of cryptocurrencies, sports organizations and franchises are joining in on the craze, helping shape the sporting world one milestone at a time. For further insight on this, you can keep reading for more. 

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How Crypto Investing And Blockchain Technology Shape Sports


Blockchain technology is primarily known for its decentralized and democratic key elements, where changes to its systems are only allowed if they are agreed upon by most of the online collective. With this in mind, there are many professional sports clubs that are taking full advantage of the technology, so they question fans on how they would like their clubs to be run. In the process of doing that, the club in question will then receive funding.  

When you look at Juventus, the Italian soccer team, they offered their supporters a digital coin that they owned for roughly $2. Here, supporters got the opportunity to make decisions and vote on various matters at hand, and this included anything from transfer policies to kit designs. With this kind of engagement, the team was able to enhance fan experiences while bringing people even closer to brands that they adore and love.  

As you sit in and think about this kind of approach, many end up imagining the possibilities that can surface from being able to influence how your favorite pro franchise or college decides to draft players. This means supporters will be able to have an important inside track of anything the subject of wagering comes in with cryptocurrency. 

Buying Products

Something else blockchain technology has brought along in its exciting advancements is allowing in-game purchases. The concept first came to light in the esports and online gaming industries, where players could spend various cryptocurrencies on anything they wanted, from weapons to avatars. By doing this, fans could gain access to the various teams and stars of Mountain West Football. 

So, if you wanted to have a conversation with a player seated on the bench or listen in on what goes on in locker rooms during half-time team talks, these desires could then be monetized by offering fans such experiences. Here, fans would then use cryptocurrencies as a means of payment. 

Ticket Touting

One of the most promising applications that came with blockchain technology in sports had to be the possibility of making ticket touts obsolete. Here, venues have the full authority to distribute tickets through various strict policies, which means that the ticket’s face value is all that’s ever paid. By doing this, fans will be kept from being ripped off by sites that tout tickets and imply that fans who show the most dedication will get the chance to be present at important games. 

In Conclusion

Those who continue to advocate for the use of cryptocurrency in sports mainly direct it towards salaries and trades being paid using popular cryptos like Bitcoin and Ethereum. Trades like these are already being tried, and we see this with, for instance, the sponsorship deal that’s in motion between ONG Social and famous speed skater Ted-Jan Bloemen, where ONG Social is paying the former player to promote their services exclusively in Bitcoin. With CFOs and sports agents now becoming savvier in understanding how cryptocurrency works, fans and supporters can expect more deals like these to take place in the future.